Keon Coleman

Keon Coleman

23-Year-Old Wide ReceiverWR
Buffalo Bills
2026 Fantasy Outlook
It's been an eventful two years in the NFL for Coleman, who was just 20 years old when the Bills took him 33rd overall in the 2024 Draft. He had and up-and-down rookie year, catching just 29 passes but averaging 19.2 yards per catch. It was enough to spark hope for a Year 2 breakout, which then appeared underway when Coleman exploded for 8-112-1 against Baltimore in Week 1. As it turns out, he never reached even 50 yards in a game for the rest of the season, instead generating headlines for things like missing team meetings and getting benched. There's never been a hint of major off-field issues like legal problems, but Coleman's maturity and dedication have been topics of frequent discussion in Western New York. While many expected a trade this offseason, Bills GM Brandon Beane said in April that he's ready to "hit the reset button" and thinks Coleman's best year is "yet to come." The Bills could still use receiving help alongside reliable slot man Khalil Shakir, as they're otherwise relying on 29-year-old DJ Moore and fourth-round rookie Skyler Bell to provide upgrades to a weak WR group. There's still a window for Coleman to get his act together and figure out how to best put his 6-foot-4, 215-pound frame to work. Read Past Outlooks
RANKS
#250.14
ADP
Signed a four-year, $10.07 million contract with the Bills in June of 2024.
Has Joe Brady's support
WRBuffalo Bills
May 19, 2026
Bills head coach Joe Brady said Tuesday that he advocated for Coleman this offseason and expects him to "be a part of our offense" in 2026, Sal Capaccio of WGR Sports Radio 550 Buffalo reports.
ANALYSIS
"I made sure when I got the job, [Coleman] knew he was going to be here and be a part of our offense," said Brady. It's safe to assume Coleman's presence in Buffalo wasn't a sticking point in negotiations when Brady was promoted from offensive coordinator to head coach. Coleman turned 23 on May 17, making him younger than many rookies in the incoming class, but he frankly hasn't shown much on the field to hint at living up to his draft capital (33rd overall in 2024). Bills GM Brandon Beane said in April that he refuted trade offers and now wants to "hit the reset button" on Coleman, who notoriously had a rocky relationship with former head coach Sean McDermott. While Brady called plays for most of those games in which Coleman failed to make an impact, Brady sounds open to letting the 23-year-old compete for a top-three job at wide receiver again. If not Coleman, the Bills have fourth-round pick Skyler Bell and sixth-year pro Joshua Palmer (ankle) as the top candidates for WR snaps behind newcomer DJ Moore and slot specialist Khalil Shakir.
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NFL Stats
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Fantasy/Red Zone Stats
See red zone opportunities inside the 20, 10 and 5-yard lines along with the percentage of time they converted the opportunity into a touchdown.
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Advanced NFL Stats
How do Keon Coleman's 2025 advanced stats compare to other wide receivers?
This section compares his advanced stats with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average. The longer the bar, the better it is for the player.
  • Air Yards Per Game
    The number of air yards he is averaging per game. Air yards measure how far the ball was thrown downfield for both complete and incomplete passes. Air yards are recorded as a negative value when the pass is targeted behind the line of scrimmage. All air yards data is from Sports Info Solutions and does not include throwaways as targeted passes.
  • Air Yards Per Snap
    The number of air yards he is averaging per offensive snap.
  • % Team Air Yards
    The percentage of the team's total air yards he accounts for.
  • % Team Targets
    The percentage of the team's total targets he accounts for.
  • Avg Depth of Target
    Also known as aDOT, this stat measures the average distance down field he is being targeted at.
  • Catch Rate
    The number of catches made divided by the number of times he was targeted by the quarterback.
  • Drop Rate
    The number of passes he dropped divided by the number of times he was targeted by the quarterback.
  • Avg Yds After Catch
    The number of yards he gains after the catch on his receptions.
  • % Targeted On Route
    Targets divided by total routes run. Also known as TPRR.
  • Avg Yds Per Route Run
    Receiving yards divided by total routes run. Also known as YPRR.
Air Yards Per Game
50.4
 
Air Yards Per Snap
1.15
 
% Team Air Yards
19.2%
 
% Team Targets
12.3%
 
Avg Depth of Target
11.1 Yds
 
Catch Rate
64.4%
 
Drop Rate
6.8%
 
Avg Yds After Catch
2.4
 
% Targeted On Route
19.8%
 
Avg Yds Per Route Run
1.36
 
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2025 NFL Game Log
2025
2024
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2024 NFL Game Log
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Snap Distribution / Depth Chart
Snap Counts
Snap %
Buffalo BillsBills 2025 WR Snap Distribution
#% of Team Snaps

72557%
63250%
47337%
38831%
26021%
19015%
18615%
18415%
222%
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Receiving Alignment Breakdown
See where Keon Coleman lined up on the field and how he performed at each spot.
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2025 Keon Coleman Split Stats
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Measurables Review View College Player Page
How do Keon Coleman's measurables compare to other wide receivers?
This section compares his draft workout metrics with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average.
Height
6' 4"
 
Weight
215 lbs
 
40-Yard Dash
4.61 sec
 
Vertical Jump
38.0 in
 
Broad Jump
127 in
 
Hand Length
9.38 in
 
Arm Length
31.13 in
 
Recent RotoWire Articles Featuring Keon Coleman See More
Recent RotoWire Articles Featuring Keon Coleman See More
Past Fantasy Outlooks
2025
2024
Coleman was a polarizing prospect who went 33rd overall to Buffalo last April and then had a rookie season that ensures he'll remain polarizing. Despite running a 4.61 40-yard dash, Coleman was mostly used as a deep threat, a la Gabe Davis before him, averaging 19.2 yards per reception while catching 50.9 percent of his targets at a 15.2 aDOT (third deepest among WRs with 300-plus routes). He then caught just three of eight targets for 22 yards in three playoff games, although he topped 50 percent snap share each time, notably working ahead of Amari Cooper. The Bills aren't bringing Cooper back, but they did sign Joshua Palmer, whose 14.9 aDOT for the Chargers last season ranked fifth among WRs. Offensive coordinator Joe Brady might use Palmer as the deep threat to open up Coleman for a more varied, fantasy-friendly role, but it's also possible Coleman ends up battling just to stay on the field, considering the Bills use a lot of heavy formations and also have Khalil Shakir and Curtis Samuel at wide receiver.
The Bills drafted Coleman with the 33rd overall pick this year, adding a new type of wide receiver to an offense that just lost Stefon Diggs and Gabe Davis and had been left with Khalil Shakir and free-agent addition Curtis Samuel atop the depth chart. Coleman is the big body of the bunch at 6-3, 213, though a 4,61 40 time suggests he might not get behind defenses the way Davis often did. Coleman is otherwise a good athlete, as suggested by his 38-inch vertical jump, 127-inch broad jump and impressive play strength. It is, however, a bit unusual to see a wide receiver drafted this early with a subpar 40 time and less-than-dominant college production. Coleman put up 58-798-7 as a true sophomore at Michigan State and was widely expected to go ham after transferring to FSU, but his junior year was a disappointment apart from 11 TDs, as he caught only 51 of 87 targets for 658 yards. He thus figures to be a polarizing prospect, especially after landing in a top-notch situation with a franchise QB on a WR-needy team. Coleman is young for his draft class, turning 21 in May, and the disappointing junior season doesn't negate that he outproduced Jayden Reed at MSU as a 19-year-old sophomore in 2022. While unlikely to ever be a top separator, Coleman may be able to get it done with size, strength, tackle-breaking and reliable hands.
More Fantasy News
Garners support from front office
WRBuffalo Bills
April 27, 2026
Bills GM Brandon Beane said Monday that the team has "hit the reset button" with Coleman and "thinks his best year is yet to come" during the 2026 season, Alaina Getzenberg of ESPN.com reports.
ANALYSIS
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Ends Year 2 with one catch
WRBuffalo Bills
January 19, 2026
Coleman secured one of three targets for 10 yards in the Bills' 33-30 overtime divisional-round loss to the Broncos on Saturday.
ANALYSIS
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One snag in wild-card victory
WRBuffalo Bills
January 11, 2026
Coleman caught his only target for 36 yards in Sunday's 27-24 wild-card victory against the Jaguars.
ANALYSIS
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Larger role incoming?
WRBuffalo Bills
January 10, 2026
Coleman is expected to have an expanded offensive role while Joshua Palmer (ankle) is sidelined during Sunday's wild-card matchup against the Jaguars, Cameron Wolfe of NFL Network reports.
ANALYSIS
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Two grabs to finish regular season
WRBuffalo Bills
January 7, 2026
Coleman caught two of four targets for 49 yards in Sunday's 35-8 win over the Jets. He finished the regular season with 38 receptions for 404 yards and four touchdowns on 59 targets over 13 games.
ANALYSIS
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Latest Fantasy Rumors
Worth only fifth-round pick?
WRBuffalo Bills
May 27, 2026
Jeremy Fowler of ESPN.com suggests a hypothetical trade of Coleman would fetch the Bills only a 2027 fifth-round pick.
ANALYSIS
In an overview by multiple ESPN analysts of potential trade scenarios involving Coleman, Fowler selects the Ravens as the hypothetical landing spot due to the team's thin receiver depth. Fowler makes the argument that Coleman's considerable catch radius would make him a very good fit with Lamar Jackson and his improvisational style, and he adds moving the 2024 second-round pick would enable the Bills to develop rookie fourth-round selection Skyler Bell at a more accelerated rate.
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