RotoWire.com used follower counts from Instagram and X to create a social media hype power ranking system for college basketball teams' official accounts. We ranked teams based on percentage growth week-over-week on the platforms, following their previous game. Also check out reliable reviews of sports betting apps at RotoWire.com any time.
College Basketball Social Media Power Rankings
Rank | Team | Social Media Growth |
1 |
| 3.273% |
2 |
| 1.126% |
3 |
| 1.118% |
4 |
| 1.081% |
5 |
| 1.043% |
6 |
| 1.027% |
7 |
| 0.992% |
8 |
| 0.983% |
9 |
| 0.910% |
10 |
| 0.905% |
11 |
| 0.890% |
12 |
| 0.856% |
13 |
| 0.838% |
14 |
| 0.803% |
15 |
| 0.703% |
Illinois Fighting Illini (↑2)
SMU Mustangs (↓1)
Air Force Falcons (↑69)
North Texas Mean Green (↑69)
Miami Hurricanes (↑87)
St. John's Red Storm (↑52)
Missouri Tigers (↑2)
Texas A&M Aggies (↓3)
South Florida Bulls (↑34)
DePaul Blue Demons (↑60)
Tulsa Golden Hurricane (↓8)
USC Trojans (↑60)Check our college basketball betting page for more coverage, plus odds updates all season.
Which NCAA Men's Basketball Teams Were Hottest Online?
The 
Saint Louis Billikens of the Atlantic 10 remain on top of our rankings, rising 3.723% in social media growth, according to our methodology. The Billikens are ranked No. 18 in this week's Associated Press poll, the program's highest ranking since reaching No. 10 in the 2013-14 season.
The Billikens' 18-game winning streak ended with Tuesday's 81-76 upset loss at Rhode Island. Now speculation will center on whether Saint Louis would be in line for an at-large bid if the team does not win the A-10 conference tournament in a few weeks. That question might help keep SLU, No. 22 in the NET rankings, at the top of our social media rankings. At bet365 Sportsbook, Saint Louis has +2500 odds to make the NCAA Tournament Final Four.
North Carolina is second on our list with 1.126% week-over-week growth.
UNC won on Tuesday at rival North Carolina State, rolling past the Wolfpack 82-58. The No. 16 ranked Tar Heels (20-6 overall, 8-5 ACC) travel to Syracuse on Saturday.
Other Teams Gaining Social Media Momentum
Aside from North Carolina, which rose 108 spots in these social media rankings, the big climber is another ACC team, Miami. The Hurricanes (21-5, 10-3) jumped 89 spots on our list and extended their winning streak to four with Tuesday's 67-66 squeaker against Virginia Tech. UM is unranked and No. 37 in NET ratings, but is still a likely at-large NCAA Tournament team and has +18000 odds at DraftKings Sportsbook to win the national title.
Minnesota is up 1.027% and 83 spots this week. The 
Golden Gophers (12-14, 5-10) are not in the running for an NCAA Tournament bid unless they pull off a stunning run to win the Big Ten conference tournament.
They snapped a two-game skid with Tuesday's 61-44 victory at Oregon.
Air Force and North Texas each gained 69 spots in social media relevance while DePaul and USC both rose 60 places.
Q&A
Q: Which college basketball team dominated social media growth this week?
A: The Saint Louis Billikens dominated for two weeks in a row, holding steady at Number 1.
Q: Were there any surprising teams in the Top 5?
A: Yes, there were surprising teams in the Top 5. The North Carolina Tar Heels jumped 108 spots to No. 2, and the Air Force Falcons rose 69 spots to fifth.
